Yo-Zuri Japanese Crafted Fishing Lures

Yo-Zuri has been making quality fishing lures for over 50 years in Japan and the quality of their our fishing products have stood the test of time.

Yo-Zuri has developed technologically advanced fishing products that constantly lead the industry and have become one of the top rated brands of hard-baits in the world. Yo-Zuri fishing lures are crafted to be the most realistic looking, have the best actions, and are designed to help each angler have their best fishing days.

Yo-Zuri lures are well suited for targeting Australian freshwater and saltwater species from trout and beam to kingfish and tuna.